Saudi Arabia lifts ban on women driving; car companies quick to celebrate with advertisements

Saudi Arabia lifts ban on women driving; car companies quick to celebrate with advertisements

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No sooner was the decision to lift the driving ban on women in Saudi Arabia implemented than various brands of car manufacturers churned out fresh advertisements, targeting exclusively the future women drivers.

In a historic decision, Saudi Arabia, on September 26, took the decision to allow women to drive for the first time. It was the only country, so far, which had barred women from driving and, for years, was at the receiving end of much criticism due to this and for detaining women who did not adhere to the ban. In fact, the fight of women activists to drive in Saudi Arabia dates back to the 1990s as it was considered a crucial step in the larger struggle for equality.

However, on September 26, an order to issue driving licences for both men and women was passed. Set to take effect from July 2018, women will be allowed to drive and also apply for a driving licence. According to media reports, a new committee to implement the new order will also be formed. No sooner was this decision implemented than various brands of car manufacturers churned out fresh advertisements, targeting exclusively the future women drivers. While one said, “It’s your turn, take over the driver’s seat”, another company wrote, “Show them what it means to drive the world forward”.

Here are some tweets.

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